Based on the Google training center, it must be admitted that more and more people are moving from mobile sites to mobile applications! As you can see from the images in mobile applications, 3 times more conversions are made than on mobile sites, much more money is spent and people spend much more time in applications than on mobile sites (this can be especially important if the goal of your business is to increase recognition your brand)! Therefore, it is better to start with creating a mobile application and launching advertising in mobile applications, and only then mastering advertising in: YouTube, Google Ads, Gmail Ads, display advertising, advertising in product networks, and so on!
