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How to reduce by ten times the cost of the user’s transition to the site?

Google has provided us with infinitely many different methods of advertising on the Internet and when you study them, you come across very interesting things! For example, by placing an advertisement for an Advertising Agency in a Google search engine aimed at the USA, we have indicators: forty ad impressions and one transition to a site for $ 5! By placing an ad on the Google Display Network with the brand recognition strategy, we got the following indicators: 3,000 thousand ad impressions for $ 0.3 and one free visit to the site (in this form of advertising, we pay for the display of ads, not the visit to the site)! How much money can you save if you advertise your site as competently as possible?

We are looking for more economical and profitable advertising campaigns!
Cost difference in different advertising campaigns

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